Top 4 Benefits Of Google Ads
Getting Started with Google Ads? Here’s What You Need to Know
Gone are the days when marketers and business owners used to spend thousands of dollars on various traditional marketing tactics like TV advertisements, running ads on newspapers, pamphlets, etc.
Instead, it’s the digitalization era we are living in. And if you haven’t already equipped Google AdWords in your arsenal, you are missing out a lot.
And if you really are looking forward to reaching out to a wide range of your target audience, it’s time you gave Google Ads a shot.
In this blog post, not only will we take a look at what Google Ads really is, but we will even shift our focus towards its top benefits.
Well, then! Let’s dive in.
What’s Google Ads Exactly?
I’ll be honest. Search Engine Optimization can do wonders for your business.
You’ll be able to attract a wide range of customers, without even having to pay even a single buck for anything.
But, trust me when I tell you that you’ll have to be patient. Your website won’t just miraculously appear at the top of the search engine result for certain keywords overnight.
It’s a slow process. The most exciting thing about Google Ads is that the more focused and stronger your campaigns are, the higher number of clicks you’ll be generating. This will help you attract a wide range of customers towards your business.
According to HubSpot,
“Google Ads also referred to as Google AdWords, is a paid advertising platform falling under the digital marketing channel called Pay-Per-Click.”
The concept is quite simple:
- You’ll be running your ads on the platform
- For each click that direct someone towards your website, you’ll be required to pay a fixed amount of fee.
You’ll be paying per impression (CPM) or per click on an advertisement.
But the question is,
“Why Exactly Should You Give Google Ads A Shot?”
Let’s take a look at its wide range of benefits.
Top 4 Benefits Of Google Ads
Listed below are the points we will be taking a look at:
- AdWords Works Way Faster Than SEO
- Increase Brand Awareness
- Helps Reconnect with Your Website Visitors
- Google Analytics
AdWords Works Way Faster Than SEO
As we took a look above already, SEO is a slow process. Both SEO, as well as Google AdWords, can help you attract a wide range of traffic towards your website. However, if you are looking for quick results, it’s time you started planning out your paid campaigns.
Here’s why it’s more effective and a lot faster than SEO:
- Depending on your requirements, you can pause or resume your campaigns anytime.
- You can focus on one or multiple keywords all at once
- Ads appearing at the top will be subject to immediate visibility
I am not implying that you should ditch SEO. It has its own set of benefits. But in order to achieve faster and more effective results, you should equip Google AdWords in your arsenal.
Increase Brand Awareness
Not only will Google Ads help you attract a wide range of traffic, but you will even be able to increase your brand awareness.
It’s one of the most effective ways to let your audience know about your brand. According to a recent study, it was revealed that search ads manage to lift the top-of-the-mind awareness by a 6.6% average.
Reconnect With Your Website Visitors
Sometimes, you might have some window shoppers visiting your website. Some people might have visited your website, only to simply bounce of later. It doesn’t matter what the reason behind the bounce was, you deserve another shot at converting them to paying customers.
And that’s where Google Ads work its magic.
With Google Ads, you can remind them about you and the value that you will add to their lives.
Here’s how you can do it:
- Remarketing On The Display Network
- RLSA Campaigns
Remarketing On The Display Network
With this tactic, you will be able to remarket in front of your target audience by putting up your ads on some advertising-supported platforms.
For instance, let’s just assume that you are a digital marketing agency. All you need to do is create a remarketing list in order to win yourself another shot.
Remarketing Lists For Search Ads
The difference between RSLA and the display network is that you will be running your remarketing campaigns on the search network.
You’ll have to add in some keywords initially. This will help Google Ads match its user’s search query with the remarketing list and the keyword. And that’s how the platform will be able to display relevant ads for each of the queries.
And that’s how you will be winning a shot at converting them into leads.
How can you know whether the tactics you are applying are yielding outstanding results or not?
What if you are simply wasting your money?
If you don’t know where you currently stand, you will never be able to know whether you are on the right track or not. Back in the old days, there wasn’t any way of measuring the outcome of different traditional advertising tactics like radio, TV advertisements, newspapers.
But that’s not the case with Google Ads.
With Google Ads, you will be able to take a look at a wide range of your analytics such as:
- Number Of Leads Generated
- Cost Per Lead
- The Most Effective Keywords
And so much more.
Once you take a look at these statistics, you will have a better idea of whether you are on the right track. And if something’s not working, you can always make a few adjustments and optimize your campaigns even further.
And that’s how you will be able to achieve outstanding results.
In short, we can conclude that Google Ads is the real deal.
Combine it with various other marketing tactics like SEO, social media marketing, email marketing, and soon you will be able to take your business to unreachable heights.
If you haven’t already begun your Google Ads journey, you are missing out a lot. Don’t wait around.
Get started TODAY!